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Did you mean Web Marketing or E-marketing ?!Web Marketing - Référencement - Consultant référencement - Référencement professionnel - Ethique Référencement - Référencement FlashE marketingFrom Wikipedia, the free encyclopedia. This electronic communications technology includes: Internet, e-mail, Ebooks, database, and mobile phone More recently Dave Chaffey http://www.davechaffey.com has published a more detailed definition. He says: Customer-centric e-marketing is: Applying Digital technologies which form online channels? (Web, e-mail, databases, plus mobile/wireless & digital TV) to Contribute to marketing activities aimed at achieving profitable acquisition and retention of customers (within a multi-channel buying process and customer lifecycle) through Improving our customer knowledge (of their profiles, behaviour, value and loyalty drivers), then delivering integrated targeted communications and online services that match their individual needs. Source: [www.wnim.com http://www.wnim.com/archive/issue2904/emarketing.htm] with permission of the author. The first part of the definition illustrates the range of access platforms such as web, e-mail, mobile phones and interactive digital TV that comprise the online channels which e-marketers use to build and develop relationships with customers. The second part of the definition shows that it should not be the technology that drives e-marketing, but the business returns from gaining new customers and maintaining relationships with existing customers. It also emphasises how e-marketing does not occur in isolation, but is most effective when it is integrated with other communications channels such as phone, direct-mail or face-to-face. Online channels should also be used to support the whole buying process from pre-sale to sale to post-sale and further development of customer relationships. The final part of the definition summarises approaches to customer-centric e-marketing. It shows how it should be based on knowledge of customer needs developed by researching their characteristics, behaviour, what they value, what keeps them loyal and then delivering tailored web and e-mail communications. As with many terms with the 'e' prefix, it is useful to return to an original definition of the topic to more fully understand what e-marketing involves. The definition of marketing by the Chartered Institute of Marketing (http://www.cim.co.uk) is: "Marketing is the management process responsible for identifying, anticipating and satisfying customer requirements profitably." This definition emphasises the focus of marketing on the customer, while at the same time implying a need to link to other business operations to achieve this profitability. Smith and Chaffey (2001) note that Internet technology can be used to support these aims as follows: Identifying - the Internet be used for marketing research to find out customers' needs and wants; Sell - Grow sales (the e-newsletter often acts as both a customer acquisition tool and a retention tool - the lastminute.com e-newsletter has this dual role) E-mail WeB MarketingWeB is an online 'standards' community . They are opensource and they are developing the following 'standards':
Traditionally, " marketing " has been a term applied to the craft of linking the producers (or potential producers) of a product or service with customers , both existing and potential. This general definition fails to provide any direction to someone hoping to market their products or services effectively. With that, a more modern explanation of what marketing is--and what makes it effective--is a definition coined by marketing researcher and author Brian Norris. Marketing is a four step process that begins with analyzing and defining a qualified universe of potential users or buyers. After this first phase in the marketing process, a true marketing effort succeeds in capturing the attention of the intended buyers within the targeted universe. Third, systematic effort must be put into getting the prospects to accept the concepts or propositions being offered via the marketing effort. Finally, with all three of the previous steps achieved, the marketer must convert the prospective buyer into an actual buyer by getting them to take the desired action (purchase, rent, call, download, subscribe, refer, sell, follow the law, become a member, etc.). Marketing methods are informed by many of the social sciences , particularly psychology , sociology , and economics . Marketing research underpins these activities. Through advertising , it is also related to many of the creative arts. End --- Page cree pour tester les adsenses sur le site --- Did you mean web marketing ? Web Marketing - Référencement - Consultant référencement - Référencement professionnel - Ethique Référencement - Référencement Flash Boot Code Internet in 4 th April 2003 night - Top
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