Superculture Did You Mean Superculture?

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The term superculture has been coined to describe the developing global lifestyle of the World elite, founded on the power of multinational corporations. Rapid increases in technology have allowed a very small class of people to trade and travel internationally with an ease that would have been unthinkable even fifty years ago. The superculture therefore transcends traditional boundaries of national loyalty, with a pointed focus on extreme global luxury and privacy.

The term "superculture" arose in direct opposition to the term "subculture", which describes a group of people similarly hidden from mainstream view. The opposition in the terms lies in subcultures being coerced into hiding, while the superculture chooses to hide in order to protect its privileges from criticism. Even for such relatively privileged groups as the American middle class, knowledge of the superculture is limited to viewing shopping and travel guides such as the Robb Report.

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