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Spam blogs, sometimes referred to by the neologism splogs, are Web Log (or "blog") sites which the author uses only for promoting affiliated websites. The purpose is to increase the PageRank of the affiliated sites, get ad impressions from visitors, and/or use the blog as a link outlet to get new sites indexed. Content is often nonsense or text stolen from other websites with an unusually high number of links to sites associated with the splog creator which are often disreputable or otherwise useless Web sites.

Splogs have become a major problem on free blog hosts such as Google's Blogspot service. These fake blogs waste valuable disk space, bandwidth, and pollute search engine results.

The term splog was popularized around mid August 2005 when it was first used by Mark Cuban, but appears to have been used a few times before for describing spam blogs going back to at least 2003.

Several splog reporting services have been created for good willed users to report splog with plans of offering these splog URLs to search engines so that they can be excluded from search results. Splog Reporter was the first service of this kind.

There is frequent confusion between the terms "Splog" and "Link spam". "Splogs" are blogs where actual articles are spam, whereas "Link Spam" refers to only spam in the comments of a blog article. "Splog" does not include random comments on the blogs of innocent bystanders, that is "Link spam" or "comment spam". "Link spam" takes advantage of a site's ability to allow visitors to post links. A blog that posts its own spam is a form of Spamdexing that is now called a Splog.


WSJ: "Splogs roil web and some blame Google"

news.com.com: "Tempted by blogs, spam becomes 'splog'"

some Splogs


This article is part of the Spamming series.
Blog spam | E-mail spam | Flyposting | Messaging spam | Mobile phone spam
Newsgroup spam | Spamdexing | VoIP spam | Telemarketing
Advance fee fraud | Lottery scam | Make money fast | Phishing
History of spamming
DNSBL | Stopping e-mail abuse

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