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Propaganda is a specific type of message presentation aimed at serving an agenda. At its root, the denotation of propaganda is 'to propagate (actively spread) a philosophy or point of view'. The most common use of the term (historically) is in political contexts; in particular to refer to certain efforts sponsored by governments or political groups.
Purpose of propagandaThe aim of propaganda is to influence people's opinions actively, rather than to merely communicate the facts about something. For example, propaganda might be used to garner either support or disapproval of a certain position, rather than to simply present the position. What separates propaganda from "normal" communication is in the subtle, often insidious, ways that the message attempts to shape opinion. For example, propaganda is often presented in a way that attempts to deliberately evoke a strong emotion, especially by suggesting illogical (or non-intuitive) relationships between concepts. Hi An appeal to one's emotions is, perhaps, more obvious a propaganda method than utilized by some other less overt and perhaps even more insidious forms. For instance, propaganda may be transmitted implicitly. Propaganda can be transmitted as the presupposition or presuppositions within an ostensibly fair and balanced debate or argument. This can be done to great effect in conjunction with a broadcast news format. Here is an example of a hypothetical situation in which the opposing view points are supposedly represented: the hawk (see: hawkish) says, "we must stay the course", and the dove says, "The war is a disaster and a failure", to which the hawk responds, "In war things seldom go smoothly and we must not let setbacks affect our determination", the dove retorts, "setbacks are setbacks, but failures are failures." As one can see, the actual validity of the war is not discussed and is never in contention. Brief, succinct, and reductive arguments like these are often referred to as sound bites. In giving the appearance of representing opposing positions and view points, a debate (of what is really aspects of the actual, genuine, argument worthy issue) in which the debaters argue from the same basic assumptions, implicitly inculcates the presupposition(s) as sacrosanct truth, thus, establishing it as an accepted fact about the given issue. The method of propaganda is essential to the word's meaning as well. A message does not have to be untrue to qualify as propaganda. In fact, the message in modern propaganda is often not blatantly untrue. But even if the message conveys only "true" information, it will generally contain partisan bias and fail to present a complete and balanced consideration of the issue. Another common characteristic of propaganda is volume (in the sense of a large amount). For example, a propagandist may seek to influence opinion by attempting to get a message heard in as many places as possible, and as often as possible. The intention of this approach is to a) reinforce an idea through repetition, and b) exclude or "drown out" any alternative ideas. In English, the word "propaganda" now carries strong negative (as well as political) connotations, although it has not always done so. It was formerly common for political organisations to refer to their own material as propaganda. Other languages do not necessarily regard the term as derogatory and hence usage may lead to misunderstanding in communications with non-native English speakers. For example, in Brazil and some Spanish language speaking countries, particularly in the Southern Cone, the word "propaganda" usually means the most common manipulation of information—"advertising". Types of propagandaU.S. Propaganda from WWII, urging citizens to increase production. The heads that appear are those of Adolf Hitler and Hideki Tojo
U.S. Propaganda from WWII, urging citizens to increase production. The heads that appear are those of Adolf Hitler and Hideki TojoPropaganda shares many techniques with advertising. In fact, advertising can be thought of as propaganda that promotes a commercial product; however, the word "propaganda" more typically refers to political or nationalist uses, or promotion of a set of ideas. Propaganda also has much in common with public information campaigns by governments, which are intended to encourage or discourage certain forms of behavior (such as wearing seat belts, not smoking, not littering, or so forth). Again, the emphasis is more political in propaganda. Propaganda can take the form of leaflets, posters, TV, and radio broadcasts and can also extend to any other medium. ![]()
Soviet Propaganda Poster during the Great Patriotic War. The text reads "Red Army Soldier - SAVE US!"Propaganda, in a narrower use of the term, connotates deliberately false or misleading information that supports or furthers a political cause or the interests of those in power. The propagandist seeks to change the way people understand an issue or situation for the purpose of changing their actions and expectations in ways that are desirable to the interest group. Propaganda, in this sense, serves as a corollary to censorship in which the same purpose is achieved, not by filling people's minds with approved information, but by preventing people from being confronted with opposing points of view. What sets propaganda apart from other forms of advocacy is the willingness of the propagandist to change people's understanding through deception and confusion rather than persuasion and understanding. The leaders of an organization know the information to be one sided or untrue, but this may not be true for the rank and file members who help to disseminate the propaganda. ![]()
Brochure of the People's temple portraying cult leader Jim Jones as the loving father of the "Rainbow Family."More in line with the religious roots of the term, it is also used widely in the debates about new religious movements (NRMs), both by people who defend them and by people who oppose them. The latter pejoratively call these NRMs cults. Anti-cult activists and countercult activists accuse the leaders of what they consider cults of using propaganda extensively to recruit followers and keep them. Some social scientists, such as the late Jeffrey Hadden, and CESNUR affiliated scholars accuse ex-members of "cults" who became vocal critics and the anti-cult movement of making these unusual religious movements look bad without sufficient reasons. 1, 2 Propaganda is a mighty weapon in war. In this case its aim is usually to dehumanize and create hatred toward a supposed enemy, either internal or external. The technique is to create a false image in the mind. This can be done by using special words, special avoidance of words or by saying that the enemy is responsible for certain things he never did. Most propaganda wars require the home population to feel the enemy has inflicted an injustice, which may be fictitious or may be based on facts. The home population must also decide that the cause of their nation is just. Anti-Japanese propaganda from the United States from World War II
Anti-Japanese propaganda from the United States from World War IIPropaganda is also one of the methods used in psychological warfare. The term propaganda may also refer to false information meant to reinforce the mindsets of people who already believe as the propagandist wishes. The assumption is that, if people believe something false, they will constantly be assailed by doubts. Since these doubts are unpleasant (see cognitive dissonance), people will be eager to have them extinguished, and are therefore receptive to the reassurances of those in power. For this reason propaganda is often addressed to people who are already sympathetic to the agenda. This process of reinforcement uses an individual's predisposition to self-select "agreeable" information sources as a mechanism for maintaining control. Anti-Japanese propaganda from the US Office for War Information.
Anti-Japanese propaganda from the US Office for War Information.Propaganda can be classified according to the source and nature of the message. White propaganda generally comes from an openly identified source, and is characterized by gentler methods of persuasion, such as standard public relations techniques and one-sided presentation of an argument. Black propaganda often pretends to be from a friendly source, but is actually from an adversary. Black propaganda is characterized by its presentation of false information to elicit a desired response, and is often used in covert military psychological operations and by large networked organizations such as terror networks or governments. Gray propaganda may come from an adversarial source pretending to be friendly or neutral, and presents misleading information in a more insidious manner than white propaganda. In scale, these different types of propaganda can also be defined by the potential of true and correct information to compete with the propaganda. For example, opposition to white propaganda is often readily found and may slightly discr the propaganda source. Opposition to gray propaganda, when revealed (often by an inside source), may create some level of public outcry. Opposition to black propaganda is often unavailable and may be dangerous to reveal, because public cognizance of black propaganda tactics and sources would undermine or backfire the very campaign the black propagandist supported. Propaganda may be administered in very insidious ways. For instance, disparaging disinformation about history, certain groups, or foreign countries may be encouraged or tolerated in the educational system. Since few people actually double-check what they learn at school, such disinformation will be repeated by journalists as well as parents, thus reinforcing the idea that the disinformation item is really a "well-known fact," even though no one repeating the myth is able to point to an authoritative source. The disinformation is then recycled in the media and in the educational system, without the need for direct governmental intervention on the media. Such permeating propaganda may be used for political goals: by giving citizens a false impression of the quality or policies of their country, they may be incited to reject certain proposals or certain remarks, or ignore the experience of others. Russian revolutionRussian revolutionaries of the 19th and 20th centuries distinguished two different aspects covered by the English term propaganda. In their terminology were two words: агитация (agitatsiya), or agitation, and пропаганда, or propaganda, see agitprop. Basically, Propaganda meant dissemination of revolutionary ideas, teachings of Marxism, and basic economic knowledge, theoretical and factual; while agitation meant forming public opinion and stirring up political unrest. See also: black propaganda, marketing, advertising History of propaganda![]()
U.S. propaganda poster, which warns against civilians sharing information on troop movements (National Archives)In late Latin, propaganda meant "things to be propagated". In 1622, shortly after the start of the Thirty Years' War, Pope Gregory XV founded the Congregatio de Propaganda Fide ("Congregation for Propagating the Faith"), a committee of Cardinals with the duty of overseeing the propagation of Christianity by missionaries sent to non-Catholic countries. Therefore, the term itself originates with this Roman Catholic Sacred Congregation for the Propagation of the Faith (sacra congregatio christiano nomini propagando or, briefly, propaganda fide), the department of the pontifical administration charged with the spread of Catholicism and with the regulation of ecclesiastical affairs in non-Catholic countries (mission territory). The actual Latin stem propagand- conveys a sense of "that which ought to be spread". Originally the term was not intended to refer to misleading information. The modern political sense dates from World War I, and was not originally pejorative. U.S. propaganda poster, depicting a Nazi stabbing a Bible.
U.S. propaganda poster, depicting a Nazi stabbing a Bible.Propaganda has been a human activity as far back as reliable recorded evidence exists. The writings of Romans like Livy are considered masterpieces of pro-Roman statist propaganda. Propaganda techniques were first codified and applied in a scientific manner by journalist Walter Lippman and psychologist Edward Bernays (nephew of Sigmund Freud) early in the 20th century. During World War I, Lippman and Bernays were hired by then United States President, Woodrow Wilson, to participate in the Creel Commission, the mission of which was to sway popular opinion in favor of entering the war, on the side of Britain. The war propaganda campaign of Lippman and Bernays produced within six months such an intense anti-German hysteria as to permanently impress American business (and Adolf Hitler, among others) with the potential of large-scale propaganda to control public opinion. Bernays coined the terms "group mind" and "engineering consent", important concepts in practical propaganda work. The current public relations industry is a direct outgrowth of Lippman's and Bernays' work and is still used extensively by the United States government. For the first half of the 20th century Bernays and Lippman themselves ran a very successful public relations firm. ![]()
ANT-20 "Maxim Gorky" propaganda airplane in the Moscow skyExpanding dimensions of state propaganda, Joseph Stalin's regime built the largest airplane of the 1930s, Tupolev ANT-20, exclusively for this purpose. Named after the famous Soviet writer Maxim Gorky who recently returned from capitalist fascist Italy, it was equipped with a powerful radio set called "Voice from the sky", printing and leaflet-dropping machinery, radiostations, photographic laboratory, film projector with sound for showing movies in flight, library, etc. The airplane could be disassembled and transported by railroad if needed. The giant aircraft set a number of world records. World War II saw continued use of propaganda as a weapon of war, both by Hitler's propagandist Joseph Goebbels and the British Political Warfare Executive. In the early 2000s, the United States government developed and freely distributed a video game known as America's Army. The stated intention of the game is to encourage players to become interested in joining the U.S. Army. According to a poll by I for I Research, 30% of young people who had a positive view of the military said that they had developed that view by playing the game. Nazi GermanyMain article: Nazi propaganda Most propaganda in Germany was produced by the Ministry for Public Enlightenment and Propaganda (Propagandaministerium, or "Promi" (German abbreviation)). Joseph Goebbels was placed in charge of this ministry shortly after Hitler took power in 1933. All journalists, writers, and artists were required to register with one of the Ministry's subordinate chambers for the press, fine arts, music, theater, film, literature, or radio. ![]()
"This person suffering from herary defects costs the people 60,000 Reichmarks during his lifetime. People, that is your money. Read 'New People'." see T-4 Euthanasia ProgramThe Nazis believed in propaganda as a vital tool in achieving their goals. Adolf Hitler, Germany's Führer, was impressed by the power of Allied propaganda during World War I and believed that it had been a primary cause of the collapse of morale and revolts in the German home front and Navy in 1918 (see also: Dolchstoßlegende). Hitler would meet nearly every day with Goebbels to discuss the news and Goebbels would obtain Hitler's thoughts on the subject; Goebbels would then meet with senior Ministry officials and pass down the official Party line on world events. Broadcasters and journalists required prior approval before their works were disseminated. In addition Adolf Hitler and some other powerful high ranking Nazis like Reinhard Heydrich had no moral qualms about spreading propaganda which they themselves knew to be false, and indeed spreading deliberately false information was part of a doctrine known as the Big Lie. Nazi propaganda before the start of World War II had several distinct audiences:
Until the Battle of Stalingrad's conclusion on February 4, 1943, German propaganda emphasized the prowess of German arms and the supposed "humanity" German soldiers had shown to the peoples of occupied territories (the existence of the Holocaust was virtually unknown at this point). In contrast, British and Allied fliers were depicted as cowardly murderers, and Americans in particular as gangsters in the style of Al Capone. At the same time, German propaganda sought to alienate Americans and British from each other, and both these Western belligerents from the Soviets. After Stalingrad, the main theme changed to Germany as the sole defender of what they called "Western European culture" against the "Bolshevist hordes". The introduction of the V-1 and V-2 "vengeance weapons" was emphasized to convince Britons of the hopelessness of defeating Germany. On June 23, 1944, the Nazis permitted the Red Cross to visit concentration camp Theresienstadt in order to dispel rumours about the Final Solution to the Jewish question. In reality, Theresienstadt was a transit camp for Jews en route to extermination camps, but in a sophisticated propaganda effort, fake shops and cafés were erected to imply that the Jews lived in relative comfort. The guests enjoyed the performance of a children's opera, Brundibar, written by inmate Hans Krása. The hoax was so successful for the Nazis that they went on to make a propaganda film at Theresienstadt. Shooting of the film began on February 26, 1944. Directed by Kurt Gerron, it was meant to show how well the Jews lived under the "benevolent" protection of the Third Reich. After the shooting, most of the cast, and even the filmmaker himself, were deported to Auschwitz. Goebbels committed suicide shortly after Hitler on April 30, 1945. In his stead, Hans Fritzsche, who had been head of the Radio Chamber, was tried and acquitted by the Nuremberg war crimes tribunal. Cold War propaganda
Soviet propaganda. Text: "The People and the Army Are United!"
The ideological and border dispute between the Soviet Union and People's Republic of China resulted in a number of cross-border operations. One technique developed during this period was the "backwards transmission," in which the radio program was recorded and played backwards over the air. In the Americas, Cuba served as a major source and a target of propaganda from both black and white stations operated by the CIA and Cuban exile groups. Radio Habana Cuba, in turn, broadcast original programming, relayed Radio Moscow, and broadcast The Voice of Vietnam as well as alleged confessions from the crew of the USS Pueblo. One of the most insightful authors of the Cold War was George Orwell, whose novels Animal Farm and Nineteen Eighty-Four are virtual textbooks on the use of propaganda. Though not set in the Soviet Union, their characters live under totalitarian regimes in which language is constantly corrupted for political purposes. These novels were used for explicit propaganda. The CIA, for example, secretly commissioned an animated film adaptation of Animal Farm in the 1950s with small changes to the original story to suit their needs. Afghanistan![]()
PsyOps leaflet dropped in Afghanistan. Text: "They're about to fall!" Names: Haqqani, Bin Laden, MutawakkilIn the 2001 invasion of Afghanistan, psychological operations tactics (PsyOps) were employed to demoralize the Taliban and to win the sympathies of the Afghan population. At least six EC-130E Commando Solo aircraft were used to jam local radio transmissions and transmit replacement propaganda messages. Leaflets were also dropped throughout Afghanistan, offering rewards for Osama bin Laden and other individuals, portraying Americans as friends of Afghanistan and emphasizing various negative aspects of the Taliban. Another shows a picture of Mohammed Omar in a set of crosshairs with the words “We are watching”. Techniques of propaganda generationA number of techniques which are based on social psychological research are used to generate propaganda. Many of these same techniques can be found under logical fallacies, since propagandists use arguments that, while sometimes convincing, are not necessarily valid. Some time has been spent analyzing the means by which propaganda messages are transmitted. That work is important but it is clear that information dissemination strategies only become propaganda strategies when coupled with propagandistic messages. Identifying these messages is a necessary prerequisite to study the methods by which those messages are spread. That is why it is essential to have some knowledge of the following techniques for generating propaganda: ![]()
An Italian poster from World War II using the image of Jesus to elicit support for the fascist cause from the largely Catholic population. The portrayal of an African-American US Army soldier desecrating a church fosters racist sentiment.
See also: doublespeak, meme, cult of personality, spin, demonization Techniques of propaganda transmission![]()
US Marines 350th PSYOPS Company passes out leaflets and broadcasts messages in Al Kut, Iraq on May 2, 2003.Common media for transmitting propaganda messages include news reports, government reports, historical revision, junk science, books, leaflets, movies, radio, television, and posters. In the case of radio and television, propaganda can exist on news, current-affairs or talk-show segments, as advertising or public-service announce "spots" or as long-running advertorials. The magazine Tricontinental, issued by the Cuban OSPAAAL organization, folds propaganda posters and places one in each copy, allowing a very broad distribution of pro-Fidel Castro propaganda. Ideally a propaganda campaign will follow a strategic transmission pattern to fully indoctrinate a group. This may begin with a simple transmission such as a leaflet dropped from a plane or an advertisement. Generally these messages will contain directions on how to obtain more information, via a web site, hotline, radio program, et cetera. The strategy intends to initiate the individual from information recipient to information seeker through reinforcement, and then from information seeker to ""opinion leader"" through indoctrination. A successful propaganda campaign includes this cyclical ""meme""-reproducing process. See alsoMain article: List of topics related to public relations and propaganda
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