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For the general concept of interpreting science for a broad audience, see popular science.
March
</div March 2005 issue of Popular Science

Popular Science is an American monthly magazine founded in 1872 carrying articles for the general reader on science and technology subjects. Published by Time Inc., it is especially well known for its What's New section, which highlights several recent advances in technology each month. Since March 2004, it also contains the highly-praised "How 2.0," which allows the average American to, for example, melt tungsten or customize PDAs. It has a newstand price of $3.99 in the US and $4.99 in Canada. The subscription cost per issue is between $0.91 and $1.33.

In the 1930s and 1940s, Paramount Pictures produced a short subject series under the Popular Science name based upon the style and tone of the magazine. The shorts, all one-reel (ten minutes) in length, were shot exclusively in Cinecolor for many years.

Popular Science has been criticized for wildly overestimating the availability or practicality of scientific advances, sometimes taking the claims of a technology's advocates at face value without criticism.

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Content

  • Technology
  • News
  • What's New
  • Stories
  • Dept.

Demographics

  • Founded in 1872
  • Circulation of 1.45 million subscribers
  • A readership of more than seven million people.
  • Gender breakdown 81% male, 19% female.
  • The median age is 43.
  • 85% of subscribers have a college degree, and 60% a postgraduate degree.
  • Average subscriber household income of over $100,000.

Popular Science throughout the decades

External link


Time Warner Inc.

Board of Directors: Jim Barksdale | Steve Bollenbach | Steve Case | Frank Caufield | Robert Clark | Jessica Einhorn | Miles Gilburne | Carla Hills | Reuben Mark | Michael Miles | Ken Novack | Richard Parsons | Ted Turner | Francis Vincent | Deborah Wright

America Online: AOL Instant Messenger | CompuServe | ICQ | MapQuest | Mirabilis | Netscape | Nullsoft | Singingfish | Weblogs, Inc. | Winamp
Misc. Assets: Capital News 9 | Cinemax | HBO | New Line Cinema | News 10 Now | NY1 | Road Runner | Time Warner Book Group | Time Warner Cable
Time Inc.: Business 2.0 | Entertainment Weekly | Fortune | IPC Media Ltd. | Money | NME | People | Popular Science | Sports Illustrated | Time | Wallpaper*
Warner Bros. Entertainment: Cartoon Network Studios | Dark Castle Entertainment | DC Comics | Warner Bros. Television | The WB | Turner Entertainment
Turner Broadcasting System: Atlanta Braves | Boomerang | Cartoon Network | CNN | CNN Airport Network | CNN Headline News | CNN International | CNN.com | Court TV | TBS | TNT | TNT Latin America | Turner Classic Movies | Turner South

2004 Corporate Revenue:image:green up.png
image:green up.png$42.1 billion USD | Employees: 84,900 | Stock Symbol: NYSE: TWX | Website: http://www.timewarner.com/

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