Persuasion Did You Mean Persuasion?

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See also: Persuasion the last completed novel by Jane Austen.

Persuasion is a form of influence. It is the process of guiding people toward the adoption of one's views. It is a problem-solving strategy, and does not rely on force or deceit.

Dissuasion is the process of convincing someone to not believe or act on something.

The word "persuasion" is usually used in distinction to coercion, which involves the use of violence or other kinds of force, or the threat of such force in order to get someone to act against his will.

Persuasion is often confused with manipulation, which is the act of guiding another towards something that is not in their best interest. Persuasion is meant to benifit all parties in the end.

Methods of persuasion

By appeal to reason:

By appeal to emotion:

Aids to persuasion:

Body language

Sales techniques

Other techniques, which may or may not work:

Coercive techniques, some of which are highly controversial and/or not scientifically proven to be effective:

References

Social psychologist Robert Cialdini has written several books exploring the techniques of non-coercive persuasion.

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