Permission marketing?

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Add a link on the top of this Permission marketing page Express submission by secure payment ! <table><tr><td> <form name="APform" action="http://www.allopass.com/cb/check.php4" method="POST"> <input type="hidden" name="CDOC_ID" value="297865"> <input type="hidden" name="CSITE_ID" value="111941"> <input type="hidden" name="LG_SCRIPT" value="uk"> <table border="0" cellpadding="0" cellspacing="0" width="300"> <tr> <td colspan="3"> <img src="http://www.allopass.com/imgweb/script/uk/cb_os_top.gif" alt=""> </td> </tr> <tr> <td width="157" valign="middle" bgcolor="White"> <font face="Arial,Helvetica" color="Black" size="11" Style="font-size: 12px;"> <b>Enter your access ticket</b> </font> </td> <td width="80" bgcolor="White"> <input type="text" size="10" maxlength="10" value="Ticket" name="CODE" onFocus="if (this.form.CODE.value=='Ticket') this.form.CODE.value=''" style="BACKGROUND-COLOR: #E7E7E7; BORDER-BOTTOM: #000080 1px solid; BORDER-LEFT: #000080 1px solid; BORDER-RIGHT: #000080 1px solid; BORDER-TOP: #000080 1px solid; COLOR: #000080; CURSOR: text; FONT-FAMILY: Arial; FONT-SIZE: 10pt; FONT-WEIGHT:bold; LETTER-SPACING: normal; WIDTH:85; TEXT-ALIGN=center;"> </td> <td width="58" align="center" bgcolor="White"> <input type="button" name="APsub" value="" onClick="this.form.submit(); this.form.APsub.disabled=true;" style="border:0px;margin:0px;padding:0px;width:48px; height:18px; background:url('http://www.allopass.com/img/bt_ok.png');"> </td> </tr> <tr><td colspan="3" width="300" height="13</font><br><img src="http://www.allopass.com/img/cb_bot.gif" alt=""></td></tr> </table> <input type="hidden" name="DATAS" value=""> </form> </td><td valign= op"><table border="0" cellpadding="0" cellspacing="0"> <tr> <td> <form name="cben" action="https://secure.allopass.com/cb/subscribe.php4" method="POST" target="DisplaySub"> <input type="hidden" name="START" value="1"> <input type="hidden" name="SDOC_ID" value="297865"> <input type="hidden" name="SSITE_ID" value="111941"> <input type="hidden" name="LANG" value="L_UK"> <input type="image" src="http://www.allopass.com/imgweb/script/uk/cb_subscribe_os.gif" alt="Ticket d'accès" onClick="window.open('','DisplaySub','toolbar=0,location=0,directories=0,status=1,menubar=0,scrollbars=1,resizable=1,width=600,height=570');" border = 0> </form> </td> </tr> </table></td></tr></table>

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Permission marketing is a term used in e-marketing. Marketers will ask permission before they send advertisements to prospective customers. It is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first "opt-in", rather than allowing people to "opt-out" only after the advertisments have been sent.

Marketers feel that this is a more efficient use of their resources because advertisments are not sent to people that are not interested in the product. This is one technique used by marketers that have a personal marketing orientation. They feel that marketing should be done on a one-to-one basis rather than using broad aggregated concepts like market segment or target market.

The term was coined by Seth Godin in 1999 in his book of the same name.

See also:

• Information technology management
• Management information systems
• Management
• Marketing
• Promotion
• Advertising
• E-marketing

External links

• A Comprehensive Analysis of Permission Marketing

What does Permission marketing mean ? Search with Google !

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