Mass marketing? |
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Mass-marketing is the process of widely marketing a mass-produced item.
Mass marketing is used to sell a product to a large variety of customers in large amounts. Mass marketing is the opposite of custom marketing, where a product is made specially for one person or a group of persons. An example of mass marketing would be toothpaste. Toothpaste isn't made specially for one consumer and it is sold in huge quantities. For more detail on toothpaste mass marketing, read "The Toothpaste Millionaire".
Furniture or artwork is usually not mass marketed.
Other products of mass marketing are automobiles, residential communities, and personal computers. Typically, things deemed necessary/essential are subject to mass marketing. Such inventions, whose propogation has been aided by mass marketing, have transformed society (ex. dawning of digital age with PC.) A loose evaluation may suggest that, in USA|America, mass marketing had a strong beginning after the end of World War II when capitalist endeavors were allowed to resume in the absence of a war-geared, state-run economy. An obvious contributing factor is advanced technology (ex., radio, etc.) that has been best utilizied for media oriented purposes (ex., radio broadcasts, etc.) To further increase profits, Mass marketed goods are usually made of substandard material, so they deteriorate. As was stated earlier in this article, most mass marketed items are considered staples, so people go out to buy new items.
John Watson was a leading psychologist in mass marketing with his experiments in advertising.
